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The Insights module

Know what’s working.

See where customers come from, what your ads cost and bring in, what people say about you, and where your money goes — every morning.

By the numbers

Spend where it works

Guests find you through many channels. Knowing which one paid off is how you stop guessing.

38%

of guests find new restaurants by word of mouth — the top channel. Facebook follows at 27%.

Source: Toast survey of 1,466 adults, 2025

What changes with Gumbeaux

Tracked links and QR codes for every post, flyer, rep and partner.

45%

of diners have tried a restaurant for the first time because of its social media post.

Source: MGH survey of 1,000+ adults, 2019

What changes with Gumbeaux

From a post or an ad, to a visit, to an order — on the guest’s own record.

3–5%

is the typical restaurant profit margin — a few points of food cost or waste decide the year.

Source: Toast (citing Restaurant365), 2026

What changes with Gumbeaux

Food cost, margin and expenses in a 7am digest.

Industry research about restaurants in general, shown with its source — not results from Gumbeaux Soft customers.

Time back

What disappears from your day

Logging into five dashboards

Today

Every week.

With Gumbeaux

One place.

Guessing which post worked

Today

Always.

With Gumbeaux

The orders each one brought in.

Finding a one-star review a week later

Today

Too late.

With Gumbeaux

An alert the moment it lands.

How it works

How it works

  1. Everything is already connected

    Website, orders, bookings, marketing and kitchen.
  2. Every link is tracked

    Posts, ads, emails, flyers, reps.
  3. The numbers come to you

    A 7am digest and a Monday summary.
  4. Dig in when you want

    Dashboards for every part of the business.

Good morning — Thursday

Yesterday

$6,840

Sales

+8% vs last Thu

29.4%

Food cost

target 30%

31%

Orders from Instagram

212 this month

6

New reviews

avg 4.7

Illustration · sample data

Questions

What owners ask us

Is it my own data?
Yes — first-party tracking on your own site and records.
Do I have to log in to see it?
The essentials come to you in a 7am digest.

Need something specific?

Ask us. If it's not already built, we take special feature requests.

See your business in one view.

A guided demo, about 20 minutes, built around what you run.